Post lockdown option for industry visits such as field trips, diamond or gems’ mines, jewelry factories, exhibitions, etc.
This course is for you if you are a:
Jewelry Business goal determination: Backbone to success
What is the purpose of your jewelry business beyond money.
How to have a written down business plan for the next 3, 6 and 12 months
Location and Interiors of your jewelry store. (Understand High Street vs Mall Vs Online, 1 to 5 Star Interiors)
Focus on Customer classification & satisfaction for best customer experiences. Identifying and communicating with them. Building 5 Star Customer Service
Building Retail Sales Expertise, creating and becoming Sales Champions. Includes Hiring, Training, Motivating and retaining employees for your jewelry brand. Enhancing Jewelry Selling Skills and understanding customer requirements. Making sure that your staff is doing everything possible to make that jewelry sale.
Do you have the personal skills required to achieve your “new” business and personal goals? Learn jewelry business management aspects to get things done.
Buying smart and saving money from dead golden jewellery (like furniture) in the store. Learn the timing of buying, negotiating with suppliers during the current pandemic times, design and product range selection based on customer data and preferences.
A dashboard to see the functioning of your jewelry business
in one view. Learn how to monitor your business and personal goals
simultaneously and modify based on progress
to achieve set goals.
Branding and Promotion
Creating a plan of action. Implementing Above and below the line promotion strategies,
Understanding ideal Vendor / Wholesaler relationships and developing strategies for maintaining jewelry stock and other allied activities. Learn to create win- win partnerships and Vendor Loyalty.
Develop business strategies for your jewelry brand with focus on profitability. Lock your target to let your profits go Up and Up – Consistently.
Eradication of retail store problems
No business comes without any problems but focus should be on removing hurdles and bottlenecks that create problems. Learn the problems and issues faced by Jewelry business owners. Bring the problems Down and down – consistently.
Learn how you can automate your business and create systems such that the business can run without too much direct involvement. Learn how to delegate the right aspects of your jewelry business and avoid micro-management of business and help yourself de-stress.
Developing the right product mix for your jewelry collections and inventories. Have in place a system for data collection and analysis to know the trends and continuously adapt to the changing customer preferences. Creating a pitch presentation for customers, consistent for retail footfalls and online footfalls. Learn the art of storytelling. Create Product categories based on Customer persona, occasions, festivals, etc. Further create sub-categories based on type of jewelry
Multiple one-on-one mentorship sessions will be scheduled with each student during the course by Mr. Shivaraman. (Details below)
Each topic shall have live assignments and project work to ensure that students are implementing all learnings into their current jewelry business/startup.
As part of your course, there may be certain additional events such:
Get access to a specially curated E-Learning course of
Digital Luxury Branding by Learnathon.
Founded by Kirit Ajmera in 1989, J K Diamonds Institute of Gems & Jewelry ahs been a pioneer in gems and jewelry education since three decades. Known for it’s focus on 100% practical training, the Institute has trained thousands of jewellers, the owners themselves and takes pride in its Alumni community spanning across India and over 25 countries internationally.
Owners of several brands such as BN Jewellers, Popley & Sons, Surana Jewellers of Jaipur, Jaipur Jewels, Vanaji Kesaji/Shah Chains, Mukti Gold, Siroya Jewellers (Dubai) among many are part of this Esteemed Alumni community.
The Institute has also won several awards in India and Internationally for its quality practical education in the gems and jewelry space.
Learnathon is an edtech venture focussed on providing value and practical based learning to jewelry and luxury businesses. Learnathon has launched series of courses ranging from Digital Luxury Branding, 3D Jewelry Designing Gemology among others and also conducted dozens of workshops for thousands of people around the world.
Learnathon has built a unique e-learning platform with interactive features to help learners stay attentive, grasp and understand concepts better and enable students to access the networking portal to connect with peers and Instructors for doubts, social connectivity and brainstorming ideas. The technology enables online learning as well as facilitate offline education on campus.
Learnathon is a Thought Leader for the Jewelry and Luxury Industry, conducting continuous research comprehensive study to help businesses adapt to changes in customer preferences and technology.