Digital Luxury Branding

The effects of a global pandemic has lead to digitalization of businesses including the luxury retail brands. For luxury branding online, certain skills and strategies need to be mastered. Learn digital skills to build a brand around your products.
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To ensure you have a target to achieve within a timeline and a plan of action, sets of cheat sheets are available for for reaching your milestones

practical worksheets

Prompt application of strategies learnt. Begin branding right away!

Quiz questions

Progressive challenges to test your understanding and ensuring an upward learning curve

Done for you sales, marketing scripts and templates

 Ready-made scripts for your e-mail marketing campaigns, digital creatives for social media and a lot more to save you from the hassle of figuring it all out 

Discussion Forum

Challenges to test your understanding and ensuring an upward learning curve


Transform your Business into a Brand


Module 1: Introduction to Digital Marketing for Luxury Brands 

Understanding how digital marketing is different from digital branding, specially in the luxury sector. Knowing different digital channels, its effectiveness and an overview of how to go about this course.

Module 2: Strategy for Luxury Branding on Digital Channels 

Branding without strategy is like driving with your eyes closed! It can be extremely dangerous for your brand. In this module we teach you how to creating an effective strategy for your brand, competitive analysis, budgeting, finding the right target audience along with understanding their buying patterns.

Module 3: Social Media for Luxury Brands: Instagram

Pick any luxury brand and you will see that they have a strong foothold on this platform because they know how important it is to #beonthegram! Learn all about using Instagram to promote your brand, generating content and increasing awareness and sales.

Module 4: Social Media for Luxury Brands: Facebook

We all have used Facebook for various reasons -uploading the latest pics as our profile picture to actually stalking someone! But now learn how to use this multifunctional platform to build your brand and to soar it to new heights of success. 

Module 5: Social Media for Luxury Brands: Youtube

Remember the time when you couldn’t stop binge watching random videos on YouTube? Relatable right? But today, YouTube is not only a source of entertainment, it is a tool used by luxury brands for branding and content marketing. Learn all about this platform and how you can use its features to tell the story of your brand in the most appealing way possible.

Module 6: Social Media for Luxury Brands: Twitter

Twitter is one of the most impactful platforms as information spreads like wildfire on it! Learn how twitter is used by major luxury brands to up their branding game and how you can do the same for your brand.

Module 7: Third Party Channels (Influencers)

All of us have seen influencers on our feeds promoting a new brand every other day. Understand how to use this channel effective to promote your brand. Learn how to connect with the right influencer and negotiate with them for your brand.

Module 8: Promotion Strategies for Luxury Brands

There are so many digital channels that can make it overwhelming to start your branding. In this module, understand various online promotion strategies and the key to understanding how to get people to notice and buy the things you are selling

Module 9: Search Engine Optimisation for Luxury Brands

Doesn't it surprise you how google predicts the exact thing that you were searching and shows it to you on the very first page. This is where SEO comes in. Learn about search engine’s way of indexing, crawling, keyword analysis and ranking to grow your brand without paying a dime!

Module 10: Search Engine Marketing  for Luxury Brands

What if someone told you that your brand can rank among the top 3 results without the efforts of SEO. After statistically placing your brands across various platforms, you can literally notch it up on the google ranking. Learn all about it in this module.

Module 11: Reporting Tools to Build and Review Your Strategy

Now to put a cherry on the cake, you can boost your online presence by using various tools such as google analytics, google adwords, google trends etc. In this module learn how to use such reporting tools to up your branding game.

Module 12: Technology & Design

Luxury business websites cannot look like random e-commerce sites. They should be able to showcase exclusivity. You will get an understanding of successful website designs integrated with powerful email marketing campaigns to trigger brand awareness and sales. 

Module 13: Case studies of successful campaigns

See it for yourself how successful luxury brands are actually executing their campaigns. Analyse them and finally create your own path to a successful brand
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Watch Module 1 for free!

Introduction to Digital Luxury Branding


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When does the course start? When can I start learning? How much time does it take to complete the course?

Ans. The course starts as soon as you enrol, and you will have access to the course for an entire year. So, it’s you who decides when to start and when to finish. However, we recommend you to finish the course within a month and strive to complete all worksheets and work upon the templates simultaneously. This will help you get the best results for your brand.

What makes Learnathon’s Digital Luxury Branding course different from other Digital marketing courses?

Ans. The primary USP of Learnathon is that it was founded to serve the luxury industry only. You are not selling a typical product where all generic digital marketing may work. We understand that you are selling premium experience along with premium quality products. Hence, Your brand strategy must be different and unique to your products. 
Learnathon understands the luxury proposition. The Team has credible experience of training and consulting in the gems and jewelry industry for 30+ years and has helped hundreds of such luxury brands jumpstart their businesses. Our courses are designed only for luxury industry, as well as all the resources, cheat sheets and templates that we have built for you.

Can’t I just Google this to get the training I need?

Ans. Of course, you can probably Google all of this and sort of find what you’re looking for. But how will you know whether you have the right information. It’s going to take you months or may be years of trial and error – and even with hard-work and dedication, there is no guarantee that you will ever stumble upon a winning formula.
Learnathon has collected everything you need to know about building a successful and independent Luxury brand in this single course. Plus, we have tied up with expert digital marketers to bring you the best of their experiences.
With Digital Luxury Branding course, you can leverage our experience and expertise to completely bypass the learning curve.

Can I enrol my team to this course?

Ans. Yes. This course is relevant to all marketing professionals and businesses in the luxury industry. You can contact us on for bulk enrolment of your team. 

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