Jewelry Retail Business Masterclass

The global pandemic has changed the face of the jewelry industry. Post pandemic, existing jewelry retail businesses along with the newbies will need to adapt to new business strategies that will help them stay strong in the jewelry market. Learn Market trends and business stats, prepare plans and strategies to upscale your jewelry business.

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Course in collaboration with

Scale your jewelry business with tried and tested tools, training and mentorship.

Covid-19 has affected consumer's buying power which limits their spending capacity. As a result, consumer behavior has drastically changed. The retail jewelry business needs to change the way they sell or make profits. In such trying times, business owners need to focus on shifting their business strategies along the lines of the current situations. This course will help you create a master plan for your jewelry business and a system to enhance your customer experience leading to higher sales and branding. 

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100% Practical

A market based practical approach for training. Individual training provided to every student.

Live Projects

Work on live projects and implement your learning directly into your jewelry business. 

1-on-1 Mentorship

One to one mentorship provided to every students and all practical assignments will be detailed and discussed individually as per student’s jewelry business requirements

Blended Learning

Live Virtual Classrooms + Access to recordings if you need to revise or missed a session. Access to Expert webinars.

E-book + Articles 

Access to course E-book and articles/blogs relevant to the jewelry retail business with continuous learning. 

Industry/Market visits

Post lockdown option for industry visits such as field trips, diamond or gems’ mines, jewelry factories, exhibitions, etc.

This course is for you if you are:

  • > Jewelry Retailer.
  • > Starting a new jewelry retail business.
  • > Professional working for a jewelry brand.
  • > Aspiring jewelry brand.
  • > Jewelry e-commerce business.
  • > Retail sale executive.
  • > Committed to their learning and implement this extra ordinary learning in their current business

Are you ready to scale your Retail Jewelry Business?


Write your awesome label here.

Rajiv Popley (Popley & Sons)

My experience with J. K. Diamond Institute was very enriching. Faculty’s 100% personal attention while training me with diamonds in my early years in trade was very encouraging & has helped me in building my foundation. I would like to wish you the very best.
Write your awesome label here.

Mrs. Sarika Naheta

Director of Jaipur Jewels and
Alumni of J K Diamonds Institute



Jewelry Business goal determination: Backbone to success
What is the purpose of your jewelry business beyond money.


Create a Master plan
How to have a written down business plan for the next 3, 6 and 12 months


Location & Spaces
Location and Interiors of your jewelry store. (Understand High Street vs Mall Vs Online, 1 to 5 Star Interiors)


Customer Experience 
Focus on Customer classification & satisfaction for best customer experiences. Identifying and communicating with them. Building 5 Star Customer Service


Building Retail Sales Expertise, creating and becoming Sales Champions. Includes Hiring, Training, Motivating and retaining employees for your jewelry brand. Enhancing Jewelry Selling Skills and understanding customer requirements. Making sure that your staff is doing everything possible to make that jewelry sale.


Personal Skills Specially curated For you, the owner or management
Do you have the personal skills required to achieve your “new” business and personal goals? Learn jewelry business management aspects to get things done.


Products (Inventory management)
Buying smart and saving money from dead golden jewellery (like furniture)  in the store. Learn the timing of buying, negotiating with suppliers during the current pandemic times, design and product range selection based on customer data and preferences.


Performance and Evaluation metrics
A dashboard to see the functioning of your jewelry business in one view. Learn how to monitor your business and personal goals simultaneously and modify based on progressto achieve set goals.


Branding and Promotion 
Creating a plan of action. Implementing Above and below the line promotion strategies, budget on how much to spend on marketing, where to spend, channels of marketing and branding.


Understanding ideal Vendor / Wholesaler relationships and developing strategies for maintaining jewelry stock and other allied activities. Learn to create win- win partnerships and Vendor Loyalty


Retail management excellence
Learn to Build processes for every avenue of your jewelry enterprise to improve the business and monitor them on a continuous basis. 


Develop business strategies for your jewelry brand with focus on profitability. Lock your target to let your profits go Up and Up – Consistently.


Eradication of retail store problems
No business comes without any problems but focus should be on removing hurdles and bottlenecks that create problems. Learn the problems and issues faced by Jewelry business owners. Bring the problems Down and down – consistently.


Jewelry Business Automation
Learn how you can automate your business and create systems such that the business can run without too much direct involvement. Learn how to delegate the right aspects of your jewelry business and avoid micro-management of business and help yourself de-stress.


Merchandising (2 sessions)
Developing the right product mix for your jewelry collections and inventories. Have in place a system for data collection and analysis to know the trends and continuously adapt to the changing customer preferences. Creating a pitch presentation for customers, consistent for retail footfalls and online footfalls. Learn the art of storytelling. Create Product categories based on Customer persona, occasions, festivals, etc. Further create sub-categories based on type of jewelry


One-on-one mentorship
Multiple one-on-one mentorship sessions will be scheduled with each student during the course by Mr. Shivaraman. (Details below)

Each topic shall have live assignments and project work to ensure that students are implementing  all learnings into their current jewelry business/startup.


Digital Branding for Jewellers
Get access to a specially curated E-Learning course of Digital Luxury Branding by Learnathon. 
  • How branding and marketing for jewelry and luxury business is different from regular ones
  • How to build a digital strategy for your jewelry brand
  • Leverage on only relevant social media channels for your brand
  • Learn how to organically promote your brand using social media channels

  • Learn to create paid promotional strategies on various channels
  • Understand reporting tools that help you in tracking progress and response of your jewelry campaigns
  • Understand Search engine optimisation and Search Engine Marketing for jewelry and luxury brands
  • Know how to leverage on third party channels and influencers to boost your jewellery 
  • Know how to outsource digital marketing to the right agency and get the work done to get real results

Master the essentials of Retail Jewelry Business

About J K Diamonds Institute of Gems & Jewelry

Founded by Kirit Ajmera in 1989, J K Diamonds Institute of Gems & Jewelry ahs been a pioneer in gems and jewelry education since three decades. Known for it’s focus on 100% practical training, the Institute has trained thousands of jewellers, the owners themselves and takes pride in its Alumni community spanning across India and over 25 countries internationally. Owners of several brands such as BN Jewellers, Popley & Sons, Surana Jewellers of Jaipur, Jaipur Jewels, Vanaji Kesaji/Shah Chains, Mukti Gold, Siroya Jewellers (Dubai) among many are part of this Esteemed Alumni community.
The Institute has also won several awards in India and Internationally for its quality practical education in the gems and jewelry space.

About Learnathon

Learnathon is an edtech venture focussed on providing value and practical based learning to jewelry and luxury businesses.  Learnathon has launched series of courses ranging from Digital Luxury Branding, 3D Jewelry Designing, Gemology among others and also conducted dozens of workshops for thousands of people around the world. 
Learnathon has built a unique e-learning platform with interactive features to help learners stay attentive, grasp and understand concepts better and enable students to access the networking portal to connect with peers and Instructors for doubts, social connectivity and brainstorming ideas. The technology enables online learning as well as facilitate offline education on campus.
Learnathon is a Thought Leader for the Jewelry and Luxury Industry, conducting continuous research comprehensive study to help businesses adapt to changes in customer preferences and technology.