Brand Building: Learn from Expert

Ready with your product? Now, narrate your story!
Brand Building: Free course
Your product alone isn’t enough. You need to build a brand around your product. To build this brand, you need to study what the audience wants and link the features of your product to meet their needs. How? Don’t worry, Mr. Prasad Kapre, a prominent personality in the Gems and Jewelry industry and a collaborator with Being Human Jewelry has got you covered. This webinar was conducted during the lockdown and it's now available for your benefit. Ensure that you make the most out of it!

How will you benefit?

  • Learn the essentials of branding
  • Discover how to build relationships
  • Understand how brands are positioned
  • Insights into the Jewelry market 
  • Gimmicks and Strategies to accelerate sales

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curriculum

Module: 1 

Brand Promise

Mr. Prasad Kapre, a prominent personality in the Gems and Jewellery industry and a collaborator with Being Human Jewellery, gives insights into the moment of history when advertising took roots and the way brands advertise using elements such as emotions, body language and psychology in their strategies. Watch and get educated!

Module: 2

Brand Positioning

Learn how a brand’s positioning is influenced by its vision and strategy. Understand the nuances of brand values and personality, brand name and identity, target market and brand propositions with practical and real life examples of established brands in the market.

Module: 3

Value proposition

For those that are keen on entering the retail market, here are lessons you wouldn’t want to miss! Mr. Prasad shares an exclusive table explaining the Eight key value propositions that every tradesman must keep in mind.

Module: 4

Product Marketing
Once the positioning of your brand has been established, you’d want to promote the brand on various channels. Product marketing is an important part of branding. The channels of marketing differ as per the positioning of your products and brand. To learn more about product marketing, watch this video.

Module: 5

Building Relationships & Customizations

Branding is more than just products and services. It encompasses relationship building and personalised experiences. Learn from Mr. Kapre the need for relationship building and customized marketing for your brand.

Module: 6

Men’s Jewelry Segment in the Market

Understand the niche market and its share in trade and revenue. Mr. Kapre explains the men’s jewelry segment in this short clip.

Module: 7

Fashion Brands x Jewelry

Mr. Kapre has put forth the basic concept of Style Quotient, a luxury venture that he founded, to explain how fashion trends among brands and jewelry are combined in the business world.

Module: 8

Value-added services to Retailers
Educate yourselves on how the market actually works, the relationship between customer and retailer, and also between retailers and the main brand. As a brand if you help your retailers grow, it is naturally a win-win. Check this video to understand how you can provide value added services to your distributors/retailers ,thus proving to be a successful business at large.  

Module: 9

Jewelry Breakups
With the knowledge of consumer insight and behaviour patterns seen in the market, Mr. Kapre guides us into framing our proposals to the customers. Learn how a brand need not display transparency in their prices at all times, the way traditional sellers have been doing, yet be successful by building a strong and confident brand identity.

Module: 10

Gimmicks v/s Strategies

It is essential to study the market and understand the underlying problems of the masses. These problems need to be addressed and solved, in a subtle and creative manner. Mr. Kapre discusses certain ideas and strategies that’ll give you a fresh direction to look at for inspiration.


Mr. Prasad Kapre

Mr. Prasad Kapre, a prominent personality in the Gems and Jewellery industry and a collaborator with Being Human Jewellery.

Build your career in the jewelry industry and scale your jewelry business to the next level!