The Untapped Jewelry Business of
Corporate culture has been settling in
across the world. India is not an exception. Several MNCs and domestic
conglomerates have brought a structured corporate and professional growth to
the country and its working culture.
Competition is on a rise like never before.
Keeping your employees loyal to the company is a task that requires a little
empathy, and a lot of incentives. Personalized dinners and bonuses aren’t
enough in today’s world of ever-increasing competition.
Corporate gifting is not new. It has been
steadily rising in the business world. The attrition rate across the industries
is going over the top and the HR departments are always looking to get more
creative and effective with retention strategies. Every good company would want
to express gratitude to their employees and show them that they matter.
It also promotes a healthy amount of competition in the workforce that pushes them to give their best work in anticipation of getting a great reward in return.
Jewelry as a corporate gift
For these reasons, companies are constantly looking for the right gift. Something that represents luxury, has a personal touch to it and most of all, is affordable. This is where jewelry comes into play. iPhones and luxury watches are great, but jewelry speaks deeper than that. It may be considered to be one of the best corporate gifts to give for many reasons.
Enduring Gifts, Durable Relations
Values of a Company
Exclusive and Memorable Treatment
Spoil of Choices
How to get started – Connect!
The first step is to connect with HR heads about this interesting step that they could implement in their business. This can be done in various ways such as attending social and business events, sending a direct email, dropping your business card etc. Through your peers, you are most likely bound to scout for a few leads and setup a meeting.
The best way to approach this, however, is by directly connecting with relevant prospects on LinkedIn. The platform is the ultimate hub for easy access to corporate and business connections. Instead of getting in touch via email, here you get in touch with the person in charge; from an employee to the CEO. Not only is the platform quick and efficient, it is also professionally personal. It provides a balance like no other platform in today’s digital age.
Once a connection is formed with an interested client, the next step is to ease the concept into their minds. They will need help in figuring out the ideal budget that should be spent on this, how the customization process works, the balance between personal touch and partiality in terms of customized jewelry and so on. You might even have to advise the business on how and on what basis they can form their incentive plan – for performance rewarding, special occasions, jubilees and so on.
Jewelry as a form of gift during auspicious moments has existed in the society for decades. To implement it in the corporate space allows a form of bonding to take place within the company that will only lead to a shared sense of success and respect for everyone working in the organization. It’s a sign of value and care that no gift can convey as well as a piece of jewelry.
Look out for Part 2 of this blog for implementing Corporate Gifting strategy for your Jewelry Business.