Entrepreneurship is growing dynamically. It
is the process of designing, launching and running a new business or turning
around an existing one. Entrepreneurs are innovators and risk bearers, they identify,
understand and convert the market.
Today, India currently has more than 48 million small businesses. Large Indian conglomerates have tasted great success in the form of Tata, Reliance, Birla group, Infosys, Wipro among many others.
How did these people distinguish their business from a million other businesses?
What strategies did they use? What training
did they undertake?
How a small startup converted into a multibillion Industry?
Let's take small steps towards understanding these questions.
When you start a business, you are already well versed with all the odds that your business might face, but that is not all, Growing your business is as important as saving or sustaining your business. The world keeps changing, new technologies take over the old ones, if you do not evolve with the change, you sabotage yourself. So what is the current trend?
What is taking over all the industries in today’s time?
IT’S THE DIGITAL REVOLUTION!
Soon after that, a lot of luxury brands started using digital media to promote their businesses. But the question is how do you use digital platforms to brand yourself? Before we get into that let’s take a look on what branding is all about.
This is a very strong statement and can change the perception of the way you think business. You don’t want your business to be fighting for smaller margins like a commodity but instead command a premium for your brand’s products.
BUT WHAT MAKES A BRAND?
Starting a brand or even Rebranding an existing business should be a very well-thought process. You must know your market, and evolve with it. No form of branding is more demanding than luxury branding. Why? Because for a startup enterprise to be considered a luxury brand, you first have to differentiate yourself from all the local brands and small businesses and then compete in the national or global market to stand out as a successful luxury brand. Specially at a time when the valuation bubbles are bursting, the need for organic and ethical growth among the capital dumping and scams, could not be any more.
growth rates define success, not revenues. Growth hacking is the new mantra.
Digital media and data analytics is the main enabler to growth hacking.
Online community, content and commerce have re-defined how we live, learn and work. Technology is growing rapidly, every day we are coming across new platforms to advertise and brand ourselves. From Orkut to Facebook to Whatsapp to Instagram and now Tiktok. Social media is revolutionizing. So when the world is there on these digital channels, why isn’t your brand?
VALUE BASED MINDSET