5 EPIC DIGITAL CAMPAIGNS BY LUXURYBRANDS IN 2019

JUNE 19 / NAMAN AJMERA

FIVE EPIC CAMPAIGNS BY LUXURY BRANDS
ON DIGITAL CHANNELS IN 2019

One of the never ending challenges for luxury brands is building campaigns that could really change their brand game. Digital marketing is constantly evolving. The idea is to stay in trend. But that can be hard, right? To think of a strategy that could promote a cause, connect you with customers, increase your brand awareness and attract more people?

Well, not really, a lot of luxury brands are promoting good campaigns on digital channels that could inspire you to create one for your own brand.

Here are five epic campaigns by luxury brands in 2019 till date.

SIRI & ALEXA'S WEDDING

An unusual campaign from the Tourist Board of Vienna drew attention to its LGBTQ+ destination.Tourist Board of Vienna in association with Serviceplan and Vangardist Magazine organised world’s first AI wedding: The wedding of Siri and Alexa to create buzz about Europride 2019 for the LGBT community, the most sensational wedding of the year. The campaign spread like wildfire on all digital platforms https://www.instagram.com/p/BwrdQybozCY/
( campaign site- www.siriandalexa.com).

GUCCI’S  HANDSHAKE

GUCCI, for the advertising of it’s latest timepiece, has used the power of ‘handshake’ in its latest campaign- a good use of creative liberty! The campaign showcases two different watches — the Grip and the G-Timeless automatic.
The campaign captures people in Gucci clothing, greeting a political campaigner with a handshake. The theme for their photoshoot is retro. The campaign is a broad reflection of gucci’s upcoming collection. The images of this powerful campaign, are all over the internet. Gucci calls it ‘their warm gesture of inclusivity' their warm gesture of inclusivity'
 (https://www.instagram.com/gucci/?hl=en)

LACOSTE’S CAMPAIGN FOR‘SAVE OUR SPECIES

Lacoste, for INTERNATIONAL DAY OF BIODIVERSITY, May 22nd, launched a campaign to support IUCN’S ‘save our species’ program. During 24 hours, lacoste’s 10 selected stores became “crocodile-free” and replaced their logo with other species in order to put the spotlight on the species. They launched 3,520 polo shirts for 3,520 specimens. The entire profit earned on that day went to IUCN for the cause. The campaign was trending all over the internet.

Here is the link to their social media -
 https://www.instagram.com/p/BxrUTnhFgo7/

SABYASACHI’S TIGER MASKS

Social media was flooded with pictures of his Royal Highnesses , The Prince of Wales and The Duchess of Cornwall in Sabyasachi Tiger Masks for the Animal Ball 2019. The Animal Ball is a charity event hosted by The Elephant Family, founded by Mike Shand. The event invites all the big names in the fashion industry to design masterpieces on animal theme. Sabyasachi, Anita Dongre and Gaurav Gupta represented India in the global event. The campaign went viral on all digital channels when prince of wales wore sabyasachi’s work at the event.
(https://www.instagram.com/p/ByMUVrKhqY1/)

TIFFANY & LADY GAGA

Lady Gaga, who has always been popular for her fashion choices, recently wore the great historical diamond, Tiffany,  to the Oscars red carpet. The necklace was worth $30 million. The picture went viral all over the internet because the necklace featured the iconic diamond.  
(https://www.instagram.com/p/BuUyiaAFFZz/).
It was previously worn by Audrey Hepburn during a photo shoot for Breakfast at Tiffany's.

Apart from these, a lot of aspiring luxury brands are also creating interesting campaigns. The idea is to create a hype in the market by introducing a campaign that has a story to tell. A good campaign could make your brand memorable by leaving an impression on the consumer. All you need to do is promote a focused effort.