FIVE EPIC CAMPAIGNS BY LUXURY BRANDS ON DIGITAL CHANNELS IN 2019
Here are five epic campaigns by luxury brands in 2019 till date.
An unusual campaign from the Tourist Board of Vienna drew attention to its LGBTQ+ destination. Tourist Board of Vienna in association with Serviceplan and Vangardist Magazine organised world’s first AI wedding: The wedding of Siri and Alexa to create buzz about Europride 2019 for the LGBT community, the most sensational wedding of the year. The campaign spread like wildfire on all digital platforms( campaign site- www.siriandalexa.com).
Here is the link to their social media -
Social media was flooded with pictures of his Royal Highnesses , The Prince of Wales and The Duchess of Cornwall in Sabyasachi Tiger Masks for the Animal Ball 2019. The Animal Ball is a charity event hosted by The Elephant Family, founded by Mike Shand. The event invites all the big names in the fashion industry to design masterpieces on animal theme. Sabyasachi, Anita Dongre and Gaurav Gupta represented India in the global event. The campaign went viral on all digital channels when prince of wales wore sabyasachi’s work at the event.
It was previously worn by Audrey Hepburn during a photo shoot for Breakfast at Tiffany's.